Digital Product Development

We do not produce development costs for our clients without first completing the LightStart analysis process. Once completed, and where we believe we are a good fit for the project, we will provide a cost proposal for product development.

When it comes to building, launching and growing digital products for both clients and our own labs projects, we have strong development principles:

  • Create the right team for the project
  • Choose the right technologies for the project
  • Deliver value early
  • Build the MVP first, then build from a 12 month roadmap

The right team with the right technology

Uniquely, we do not work with any core technology alone, nor do we force particular development languages onto our clients from the outset. Instead, we build a specialist team around a project after our analysis process has produced the functional specification, which also contains a recommended technology that fits the project.

We do not like to take on projects for which we inherit code developed by other teams. Such projects come with a massive code-review overhead which has to take place both upfront and on an ongoing basis throughout the lifetime of the project. With this in mind we always create new, clean and scalable code so that we can guarantee the smooth-running and timely delivery of your project without any hidden gremlins!

Lean and Agile Development

We work in an incredibly lean way, allowing us to be entrepreneurial at all times, adapting to changing business requirements, processes and client requests. Rather than build 100 features on day one, we focus on the Minimum Viable Product that allows you to get to market quickly.

We use online tools and agile methodologies during development phases, enabling us to keep the entire project team and our clients up-to-date with progress.

MVPs and Roadmaps

Our approach is always to work with clients to define the Minimum Viable Product (MVP) for their project. This allows us to build a minimal version of their product, launch it and then begin a roadmap of improvements and new feature rollouts.

This helps keep the initial project development cost down and development times to a minimum so the project can be launched more quickly. It also allows the product to be further developed and refined based on actual user feedback.

Example App / Platform Prices

It’s our analysis process that captures your features, puts them into priority order and creates a phased delivery roadmap with accurate costings. However, the table below is intended to give examples of the types of functionality that would typically fall into different price brackets – as we always say, there’s a “version that costs this and a version that costs that…”

Simple App - £20k-£30k
Features
$99.99
Simple Catalogue or Form Based App
Potential to use an 'off-the-shelf- solution
iPhone and Android Apps
Published to the App Store
Simple App - 5-8 screens
Simple Admin Platform - 3-5 screens
Minimal Bespoke Functionality
No/Minimal Webservices & APIs
No 'Supporting Website'

£20k – £30k

All our digital development projects begin with a FREE one hour ideas workshop.

Book a free workshop
Medium Bespoke - £30k-£40k
Features
$99.99
More advanced app functionality
More advanced platform
Simple Webservices & APIs
Logins & User Accounts
Bespoke Development
iPhone and Android Apps
Published to the App Store
Bigger App- 10-20 screens
More Bespoke Functionality
Some Reporting
'Supporting Website'

PLUS…

Creative renderings of key screens

£30k – £40k

All our digital development projects begin with a FREE one hour ideas workshop.

Book a free workshop
Full App & Platform - £40k-£60k
Features
$99.99
Full advanced app functionality
Full advanced platform
Advanced Webservices & APIs
Logins & User Accounts
Bespoke Development
iPhone and Android Apps
Published to the App Stores
Complex App- 20-40 screens
Customised User Interfaces
Full Admin Platform - 15-20 screens
Fully Bespoke Functionality
Full Reporting
'Supporting Website'
Web Based version of App functionality

£40k – £60k

All our digital development projects begin with a FREE one hour ideas workshop.

Book a free workshop

All example prices above are exclusive of VAT.