overview

The main purpose of focus group research is to draw upon the experiences and industry knowledge of those participating, enabling you to gain valuable insight into your product or service which you can use to prioritise features, plans or strategies.

If you have an idea for a product that you would like to test out in the marketplace, we can facilitate valuable focus groups of 10-15 people to gain insight into the potential user’s thoughts and opinions of the product or service. It is usually best that you are not in the room, but we are able to stream the session to them live in a different room so that you can watch and listen in real-time.

Depending on your preference, we can either fill the room for them with experts from the relevant sector or you can give us a list of people to invite. We provide tasty food and drinks from local, independent caterers for all attendees.

BENEFITS

  • Test user journeys & user interface with your target audience
  • Gain real and valuable industry feedback
  • Use feedback to influence design & development decisions pre-launch
  • Refine your go to market strategy

The process

our focus groups include
price
Excellent catering
Relaxing venue
Presentation facilities with AV equipment
Marketing and booking of attendees
A facilitator for the session
Video Recording
Live video streaming on the day
Presentation assets and key themes
2-3 hour focus group
What you can expect
price
Define audiences
Agree key themes
Create presentation assets
Targeted focus group marketing
Book and confirm attendees
Run focus group and live stream to you
Provide recorded focus group video

get started with a focus group

Just complete the form below to tell us a little bit about yourself and we’ll be in touch!