The main purpose of focus group research is to draw upon the experiences and industry knowledge of those participating, enabling you to gain valuable insight into your product or service which you can use to prioritise features, plans or strategies.
If you have an idea for a product that you would like to test out in the marketplace, we can facilitate valuable focus groups of 10-15 people to gain insight into the potential user’s thoughts and opinions of the product or service. It is usually best that you are not in the room, but we are able to stream the session to them live in a different room so that you can watch and listen in real-time.
Depending on your preference, we can either fill the room for them with experts from the relevant sector or you can give us a list of people to invite. We provide tasty food and drinks from local, independent caterers for all attendees.
- Test user journeys & user interface with your target audience
- Gain real and valuable industry feedback
- Use feedback to influence design & development decisions pre-launch
- Refine your go to market strategy